Events and Conferences Management

Objectives

By the end of the course, participants will be able to:

  • Identify the types of events and conferences in order to execute a more effective plan
  • Organize, assess and motivate various committees involved in managing events and conferences
  • Promote their events and conferences by planning and setting a step by step promotional plan
  • Explain the various functions for managing events and conferences
  • Prepare and control the financial aspects of a conference
  • Plan and organize different kinds of exhibitions
  • Examine all activities in order to evaluate them and to follow up on the events

Target Audience

Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of public relations.

Course Outline

  • Events and conferences planning
    • Definition of events and conferences
    • Types of events and conferences
    • Aim of a conference
    • Importance and concepts
    • Collecting information needed in planning
    • Setting smart objectives
    • Preparing the event plan with detailed activities and schedules
    • Selecting the venue and agreeing on the site of the event or conference
  • Organization of the event or conference
    • Choosing human resources for the management of the event or conference
    • Forming different specialized committees
    • Training and motivating the teams in charge of managing the event or conference
  • Promotional activities for events and conferences
    • Marketing the conference
    • Factors attracting participants
    • Promotion and advertisement of events or conferences
    • Steps needed for the promotion and marketing of the event or conference
    • Setting a plan for the promotion of events and conferences
  • The different functions for managing events and conferences
    • The official airline carrier
    • Arrangements for accommodation
    • Conference registration process
    • Social programs
    • Public relations and media
  • The financial aspects of the conference
    • Preparing the conference budget
    • Fixed expenses
    • Variable expenses
    • Conference revenues
    • Determining the registration fees
    • The financial committee
  • Organizing exhibitions
    • Importance of exhibitions in conferences
    • Goods and services in a conference
    • Pricing policy in exhibitions
    • Application for an exhibition
    • Promoting the exhibition
    • Managing exhibitions
    • Criteria for selecting exhibitors
    • Contacting exhibitors
  • Follow up and evaluation of conference and events activities
    • Monitoring the event or conference activities
    • 'SMART' objectives
    • Key factors in assessment
    • Benefits of follow up
    • The coordination and follow up committee
    • Follow up and evaluation

Training Methodology:
This interactive training course includes the following training methodologies as a percentage of the total
tuition hours:-
• 30% Lectures, Concepts, Role Play
• 30% Workshops & Work Presentations, Techniques
• 20% Based on Case Studies & Practical Exercises
• 20% Videos, Software & General Discussions

Certificates

A Certificate of Completion will be issued to those who attend & successfully complete the programme.

Schedule

  08:30 – 10:15 First Session

 10:15 – 10:30 Coffee Break

10:30 – 12:15 Second Session

 12:15 – 12:30 Coffee Break

12:30 – 14:00 Third Session

 14:00 – 15:00 Lunch

 Fees

 The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack is:

Usd 4500 per person