October 08- October 12 \ 2023 : Dubai

Introduction

A coordinate system is responsible for ensuring your features display in the right location. You will learn practical guidelines for solving challenges as well as techniques to correct problems caused by unknown and missing coordinate system information.

Knowledge of Geographic Information Systems (GIS) is an increasingly sought after skill in industries from agriculture to public health. This Specialization, offered in partnership with ArcGIS developer Esri, will teach the skills you need to successfully use GIS software in a professional setting. You will learn how to analyze your spatial data, use cartography techniques to communicate your results in maps, and collaborate with peers in GIS and GIS-dependent fields. In the final Capstone Project, you will create a professional-quality GIS portfolio piece using a combination of data identification and collection, analytical map development, and spatial analysis techniques

Objectives 

At the end of this course the participants will be able to:

Þ Define coordinate system information for feature classes.

Þ Correct data misalignments caused by datum differences.

Þ Assess whether a particular datum transformation is optimal for the data being mapped.

Þ Create and work with raster data.

Þ Develop and analyze data for the geospatial analysis project.

Þ Develop a large processing workflow in Model Builder.

Þ Interpret and explain the results you obtained in comparison to your original GIS question and/or hypothesis.

WHO SHOULD ATTEND?

Ü Engineers

Ü Architects

Ü Contractors

Ü Anyone who has a desire to explore the application of GIS in their fields

Course Methodology

The course uses self-assessments and a wide mix of business cases that promote healthy discussions around the importance of managing multiple tasks, deadlines and priorities. Participants will benefit from role plays covering workplace challenges related to handling tasks, deadlines and priorities. They will learn how to deal with conflicts that may arise as a result. Interactive team exercises are also used with each team presenting their findings and comments.  

Each module covers different aspects of using Game-Based Learning and Gamification in education. Coursework will incorporate your existing knowledge and experience and provide helpful learning environment with a good mix of theoretical and practical knowledge. On all outlines will apply Skills for Game-Based Learning and Gamification and practiced in hands-on, collaborative way within an international group setting.

This interactive training course includes the following training methodologies as a percentage of the total tuition hours:

• 30% Lectures, Concepts, Role Play
• 30% Workshops & Work Presentations, Techniques
• 20% Based on Case Studies & Practical Exercises
• 20% Videos, Software & General Discussions

Pre and Post Test

Outline 

DAY 1: Introduction to GIS:

Þ Management Information system (MIS) - Decision Support System (DSS) - Expert Systems

Þ Integrated Information System. Data, Information, Knowledge.

Þ Geographic information and GIS

Þ What is GIS:Some GIS definitions. Other Terms Used for GIS.

Þ Database management system (graphic & non-graphic data),

Þ Software for manipulating, displaying & plotting data,

Þ Algorithms and techniques for spatial analysis.

Þ Components of GIS: Hardware

Þ Central processing unit (CPU), Auxiliary storage , Input-output units

Þ Main package (Arc/Info(ESRI), Microstation), Application Data

Þ Accuracy, Precision, Time, Currency, Completeness.

Þ Data organization,Decision Model.Valid Criteria.

Þ Georeferenced Data.Data Layers.

Þ Data Processing Steps:

Þ Data input and conversion, Data management,Data processing

Þ Data analysis and modeling,Data output

DAY 2:  Regular Tasks Accomplished in a GIS:

Þ Display on the screen,Edit, change, transform

Þ Combine maps of the same area

Þ  What is GIS Used For? Municipal Spatial Data

Þ Basemaps / topographic maps

Þ Cadastral maps (lot boundaries, parcel boundaries, easement and right-of-way)

Þ AM/FM Data (sewer system, water system, electricity, communication)

Þ Street network Data (road centerlines, intersections, lights, trees,…)

Þ Area Data (demographic, tax rate, school district, emergency response,…)

Þ Environmental Data (soil map, flood plain maps, noise level map, streams, water bodies, parks,…)

Þ GIS Applications:

Þ Location: What is at? Condition: Where is it?

Þ GIS is based on knowledge from :

Þ Disciplines using GIS

Þ Geodesy and Geomatics, Civil Eng., Geology

Þ Current GIS applications

Þ Business ,Census, elections

Þ Surveying and mapping

Þ Map and database publishing

Þ Public health and safety (hospital, police, fire…)

Þ Real estate information management

Þ Municipal Applications (infrastructure,...)

Þ Engineering Applications

Þ Agriculture and land use, harvest prognoses

Þ Environmental applications (vegetation, pollution

Þ Hydrology, water pollution (drainage patterns, )

Þ Geology (DTM, fault-line detection, mineral detection)

Þ Transportation, vehicle tracking, navigation

Þ Advantages of GIS:

Þ Operating costs

DAY 3:CAD/CAM Systems, History of GIS? GIS

Information Sources:

Þ Books, magazines and journals, conferences:

Þ Data Input into GIS

Þ The importance of Data

Þ GIS maps are digital, not analog

Þ Data collection is time-consuming and expensive but one time cost

Þ Captured from analog maps by GEOCODING

Þ Digitizing : manual (digitizer), automated (photogrammetry, stereoplooter)

Þ Scanning (image size & resolution, vectorizing)

Þ Field data collection (remote sensing) To be reformulated

Þ Remote sensing data acquisition steps

Þ Electromagnetic radiation spectrum

Þ Passive & active remote sensing

Þ Sensor platforms, satellite orbits, swaths

Þ B&W and color-composite display        

Þ Zoom-in, zoom-out

Þ Hyperspectral data analysis

Þ Terrain analysis, National defense

Þ Plane Coordinate Systems

Þ Cartesian, polar coordinates. Their interconversion.

Þ Three Dimensional Systems

Þ Earth Coordinate Geometry

Þ Rotation of the earth, equator,

Þ Parallels, meridians, degrees/minutes/seconds,

Þ Great and small circles,

Þ Reference ellipsoid, geodetic datum, WGS94,

Earth models: Flat, Spheric

DAY 4: Map Projections:

Þ Definition: Map Projection

Þ Types of Map Projections

Þ Conformal (Orthomorphic) projections

Þ Equal area (Homolographic) projections

Þ Equidistance projections

Þ Equidirectional projections

Þ Cylindrical, azimuthal, conical projections

Þ Aspect of map projections: normal, transverse, oblique

Þ Properties of the projections used in Turkey

Þ Lambert Conical Projection:

Þ Mercator’s Projection (conformal)

Þ Universal Transverse Mercator Projection (UTM)

Þ K.Eren/Joe-Tek Lambert Conical Projection

Þ Transformation of the Map Projections

Þ Analytical Methods

Þ Polynomial Transformation

DAY 5: Database Management:

Þ Data management concepts

Þ First, second, third generation data management

Þ DBMS, components, advantages, disadvantages

Þ Components of a DBMS

Þ Data schema. Type, attributes, relationships.

Þ Formal schema, table-based schema, flat-file database

Þ Database instance vs database schema.

Þ Database design stages: conceptual, logical, and physical design.

Þ DBMS main components: Data definition language, Data dictionary, Data-entry module, Data update module, Report generator, Query language

Þ Data models: hierarchical, network, relational. Relations (one-to-many etc)

Þ Relational database management systems (RDBMS)

Þ Spatial Data Models:

Þ GIS spatial elements

Þ Coverages, tiles,

Þ Value, shape, Location, Spatial reference

Þ Vector versus raster

Þ Conversions between vector and raster

Þ Raster data model

Þ Value, shape, location, grid structure

Þ Mixed pixel

Fees:

The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack is:

 3,750 USD$

Schedule:

08:30 – 10:15 First Session

10:15 – 10:30 Coffee Break

10:30 – 12:15 Second Session

12:15 – 12:30 Coffee Break

12:30 – 14:00 Third Session

مقدمة

اصبحت وسائل الإعلام اليوم  سلاحاً ذو حدين، إما أن تطوعها في يدك لتخدم أهدافك وإما أن تخضعك هي فتمسي فريسة سهلة تبتلعك لتثبت قوتها وسلطها الرابعة. وبهدف معرفة كيفية التعامل مع وسائل الإعلام بالطريقة المثلى، أطلقت الأكاديمية السورية الدولية للتدريب والتطوير منذ حوالي عامين دورة مهارات التعامل مع وسائل الإعلام، واختتمت منذ بضعه أيام إحدى نسخها لتسعةٍ من المتدربين العراقيين، تعلموا فيها أسس وقواعد التعامل مع وسائل الإعلام من خلال تعميق الفهم بالإعلام وأدواته، واكتسبوا مهارات الحديث للتلفزيون والراديو، وأسس المقابلات وأساليبها المختلفة.

اهداف البرنامج

تهدف الدورة إلى تعريف المشاركين بأسس واستراتيجيات التواصل مع وسائل الإعلام وأساليب التأثير والإقناع، كما تهدف الدورة إلى إكساب المشاركين مهارات الحديث للتلفاز أو المذياع وأسس المقابلات والحوارات وأساليبها المختلفة وآلية التعامل مع وسائل الإعلام وأساليب مواجهة المحاور وكيفية التحضير وانتقاء الكلمات والانسيابية في الحديث.

• تعميق الفهم بالاعلام وادواتة
• التعريف باسس وقواعد التعامل مع وسائل الاعلام
• اكتساب مهارات الحديث للتلفزيون والراديو والصحافة
• التعريف باسس المقابلات واساليبها المختلفة

المهارات المكتسبة من البرنامج

• التعامل بحرفية مع اجهزة الاعلام المختلفة
• التحضير الجيد للمقابلة الاعلامية
• توظيف المقابلة لصالح الاهداف الموضوعية

المنهجية

• تتميز الدورة باستخدام تمارين تفاعلية تمكن المشاركين من تطوير الاستراتيجيات التي تسهم في تحسين كفاءاتهم في القيادة المتكيفة، كما تعتمد على تحليل حالات دراسية وتجارب واقعية من عالم الصحافة .

الدورة موجهة الى 

1 -السفراء و الوزراء و كل القيادات في القطاع الخاص و العام .
2- مدراء المؤسسات الذين يتعرضون لمواجهة وسائل الإعلام

3- المتحدثين الرسميين.
4- كافة العاملين في المكاتب الصحفية في القطاعين العام و الخاص.
5- كافة المعنيين بمجال العلاقات العامة والحملات الإعلانية وأعمال التسويق والترويج والدعاية.
6- كافة المعنيين بإعداد التقارير الإدارية ومراسلات المدراء الخاصة الداخلية والخارجية.

محاور الدورة

وتتناول الدورة التي تستمر خمسة أيام عدة محاور منها عملية التواصل بين المتلقي والمستفيد ووظائف التواصل وآلياته وعرض نماذج للتواصل المباشر، واستراتيجيات التواصل والتعامل مع وسائل الإعلام، كما تتضمن الدورة إجراء تمارين عملية في المقابلات الإعلامية المسموعة والمقروءة والمرئية.

• الاتجاهات الحديثة لمفهوم الإعلام وعلاقته بالمفاهيم الاتصالية الأخرى .
• وسائل الإعلام ومكانتها بين عناصر العملية الإعلامية الأخرى .
• المهارات الاتصالية الأساسية للتعامل مع وسائل الإعلام
• استخدام الاتجاه التكاملي في زيادة فاعلية التعامل مع وسائل الإعلام
• مفهوم الاتجاه التكاملي ودوره في زيادة تأثير وسائل الإعلام .
• العوامل المؤثرة في زيادة فاعلية الأداء الإعلامي
• العوامل المؤثرة في اختيار القائم بالاتصال .
• الشروط الواجب توافرها في الرسالة الإعلامية .
• البرامج الإخبارية 
• الأفلام التسجيلية
• الشروط الواجب توافرها لنجاح الأشكال الإذاعية السابقة
• استخدام وسائل الإعلام في التأثير في الرأي العام
• مفهوم الرأي العام  -أهميته ووظائفه.
• المظاهر الإيجابية والسلبية للرأي العام - العوامل المؤثرة في الرأي العام .
• موقع وسائل الإعلام وحدود تأثيرها في الرأي العام .
• الجوانب القانونية الأساسية للتعامل مع وسائل الإعلام
• العلاقات المتبادلة للمهارات الاتصالية بين القائم بالاتصال والجمهور .
• التقسيمات المختلفة لجماهير وسائل الإعلام .
• المهارات الاتصالية الواجب توافرها عند التعامل مع وسائل الإعلام
• الاستماع المتعمق
• التحدث المؤثر   
• القراءة الواعية
• الكتابة الإعلامية
• انواع المقابلات السائدة في وسائل الاعلام

• تطبيقات حول المقابلات بانواعها المختلفة

• مهارات المقابلة

• الفرق بين المقابلات في الراديو والتلفزيون والصحافة

• القواعد الاساسية للمقابلات المصورة

• فن التعامل في المقابلات الحية

• اخلاقيات التعامل مع وسائل الاعلام

• المشكلات المتكررة وكيفية التغلب عليها

شهادة (شهادات) التدريب

سيتم إصدار شهادة (شهادات) معترف بها دوليا لكل مشارك أكمل الدورة.

الرسوم بالدولار الأمريكي

مواعيد التدريب:

المواعيد اليومية

10 :00 - 8:00 الجلسة الأولى

10:30 - 10:00  (قهوة / شاي / وجبات خفيفة(

10:20 - 12:20 الجلسة الثانية

12:20 - 13:30 (استراحة الصلاة والغداء)

ABOUT COURSE 

• Corporate communicator
• PR consultant
• Community manager
• Communications coordinator
• Digital media specialist
• Event planner
• Marketing coordinator
• Media relations coordinator
• Social media coordinator

Outline

• Contemporary PR

will be familiarized with the major steps in the planning and programming process, and the major approaches to defining publics. The characteristics of useful programme objectives will be discussed and will learn to create and develop events by the application of the management practice of project management. Various concepts from management, organization, planning and implementation will be critically examined. There will also be discussion on concerns for professional ethics in PR practice, and the pros and cons of accrediting PR practitioners.

• Contemporary Corporate Communication

This module will examine and critically review the key strategic issues in communications theory and practice, develop an advanced level of understanding of current communications concepts, key skills and techniques, and design and create appropriate model to communicate with internal and key external groups and individuals that have a direct relationship with an organization.

• Advanced Writing for Corporate Communications (English and Chinese)

In this module, students will learn how to research in preparation for a communications assignment in English and Chinese, so that they can acquire a certain level of prowess in the proper use of the English and Chinese languages. The class will be familiarized with the requirements of a variety of key public relations communication formats in English and Chinese.

• Media Relations Management

This module will examine and critically review all the news media and how they operate, and devise a methodology for successful practice of media relations. Students will learn to conduct research in media activities and design appropriate strategies to improve professional practice. The objective is to master how to communicate, using appropriate methods, to a range of audiences, including general public and specialists in PR situations.

• Integrated Digital Branding

This module focuses on the knowledge and perspectives for brand building and reputation management, especially in today’s fast changing business environment. How a brand is positioned in the market plays a vital role to the success of a company. Emphasis is placed on the positioning of a brand, management of the brand life-cycle as well as the management of the brand portfolio. Students will learn to examine the interdisciplinary approach of branding in the digital age across different platforms, and to manage a brand from a corporate perspective.

• Crisis and Reputation Management

This module will examine the concepts and knowledge of public opinion and crisis communication, help students to master the methodologies and skills of public opinion polling, develop and evaluate strategies to handle issues and crises related to an organization, and create the necessary model and procedures for handling issues and crises.

• Global Communication

This module is designed to explore contemporary issues in global communication and the social, cultural and economic implications of globalization. It explores the phenomenon of global communication, and it’s wide range of activities associated with the intercontinental networks of interpersonal communication. It deals with the impact of global communication on the economy, culture and resultant national communication policies.

• Strategic Communications

In an environment of increasing transparency, technology-enabled communication, changing societal norms, stakeholder fragmentation, increasing global communication, and proliferating special interests, it is important to define and develop the expanded, dynamic role to be played by public relations. This course will help students master the concepts and skills of measuring organization’s reputation, and the key roles of communication

Training Methodology:
This interactive training course includes the following training methodologies as a percentage of the total
tuition hours:-
• 30% Lectures, Concepts, Role Play
• 30% Workshops & Work Presentations, Techniques
• 20% Based on Case Studies & Practical Exercises
• 20% Videos, Software & General Discussions

Certificates

A Certificate of Completion will be issued to those who attend & successfully complete the programme.

Schedule

  08:30 – 10:15 First Session

 10:15 – 10:30 Coffee Break

10:30 – 12:15 Second Session

 12:15 – 12:30 Coffee Break

12:30 – 14:00 Third Session

 14:00 – 15:00 Lunch

 Fees

 The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack is:

Objectives

By the end of the course, participants will be able to:

• List and define PR concepts and differentiate between PR and advertising
• Create and implement a PR plan
• List contributions of PR campaigns to strategic management
• Manage a crisis using PR
• Explain the importance of organizational and corporate image
• Measure PR effectiveness

Target Audience

• PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Course Outline

• PR recap
  • PR: definitions, concepts
  • Stakeholders in PR
  • The many components of PR
  • Key differences between PR and advertising
• Creating and implementing a public relations plan
  • PR plan: definition and needs
  • Characteristics of a PR plan
  • SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
  • Target audience(s)
  • Goals (what we hope to accomplish)
  • Objectives (what needs to be done)
  • Key messages: simple and descriptive
  • Strategy (methods to accomplish objectives)
  • Tactics (deadlines and cost)
  • Timeline and responsibilities
• Contributions of PR campaigns to strategic management
  • PR and strategic management
  • Taking a strategic approach
  • What can PR accomplish
  • Environmental scanning
  • Internal and external environment
  • Managing issues
• Crisis management using PR
  • Defining and identifying a crisis
  • Remembering the rules in a crisis
  • Phases of a crisis
  • The disclosure principle
  • The symmetrical communication principle
  • The relationship principle
  • The accountability principle
• Importance of the organizational image
  • Public opinion (attitudes, opinions, actions)
  • Building the organizational image
  • Variables of managing the image
  • Image and reputation management
  • From identity to reputation
  • Relationship management
• Measuring PR effectiveness
  • Purpose of evaluation (output, outcome)
  • Evaluating (process and goals)
  • Matching objectives and results
  • Measurement (production, exposure)
  • Weaknesses of the traditional approach
  • Measurement techniques