Social Recruiting Strategies Conference

February 27 – 28 \ 2018

Deadline for Registration is February - 17 / 2018


The Innovation arabic centre with malay university invite all those who practice, develop, and study Recruiting Strategies conference Royal Hotel  the 27th to 28st of Feb 2018. International collaborators include The Leadership Collaboratory at the Malaysia Business School and the Globally Responsible Recruiting Strategies Initiative.

 The Terengganu  HR Conference is a hub of human resource content for professionals who either practice or are responsible for HR management . We offer a unique experience committed to your understanding of the trends and laws affecting the future of your business, to opportunities for purposeful networking, and to connecting HR communities


In just over 6 years SRSC has grown to become the conference leader for recruiters and talent acquisition professionals across all industries — offering the latest in global recruiting trends, data analytics, recruitment marketing, candidate experience, tools and technology. This year we have crafted an agenda with 4 new session track themes.


  • Mistakes Recruiters Make and How to Fix Them
  • Tips and Tricks for Recruiting: Best Practices for Channels, Tools & Content
  • Strategies for Regulated Industries
  • Challenges: How to Overcome Pushback and Reluctant Leadership
  • HR/FCCP-risk: Compliant Social Recruiting Strategies

Recruiting Analytics

  • Let the Data do the Talking
  • Revenge of the Nerds

Candidate Engagement

  • The War for Attention: Messaging and Candidate Engagement
  • The Three Biggest Mistakes in Social Recruiting



Attendees and speakers mix and mingle for 3 days, discussing their experiences in how to effectively leverage social recruiting strategies to find the best candidates. We work with the best practitioners and trainers to develop SHRM and HRCI pre-approved curriculum for your benefit.

Ayaat Orabi

Head of Marketing


Alaa Abufea

Manager, TA Social Media Specialist

Saleh Tarabsheh

Manager,Innovation Arabic Centre

Ali Jubrii

Senior Manager, Employment Brand

Abeer Hamid

Recruitment Operations Manager




Conference Workshops

Tuesday, FEB 27

 8:00 am Continental  Pre-conference Workshop Registration

Morning Tour A

 8:15 am (NOTE: This is a 4-hour)

Talk Data to Me: Talent Congress — Data Analytics for Recruiting Success 

Part I (8:15 AM - 10:00 AM) Dr . Ayaat Orabi

The first part will cover tracking outbound messaging and activity, and how to leverage that data to budget your outbound strategy, track its effectiveness and understand how engagement and satisfaction data can be used in your outbound messaging to increase your social recruiting results.

Part II (10:15 AM - 12:15 PM) Dr . Ayaat Orabi

The second part will focus on how to hone in on tracking inbound prospects and applicants more accurately, understand costing of applicants and interviewees, and hires clearly, and link recruiting and sourcing efforts to business impact.

Attendees are encouraged to send in their current KPIs and metric tracking practice prior, as well as their 2017 / 2018 plans for improvement, as new KPIs and data analysis concepts will be introduced and created for each attendee in roundtable exercises.

The workshop is designed for senior level recruiting leaders who manage employment branding or recruiting teams or key management or business intelligence personnel who work with such leaders to present data regularly to business leaders.

Lunch Time 12:15 – 1:00

Afternoon Tour A (NOTE: This is a 3-hour)

  Part I  1:00 pm- 2:30  Recruiter Bootcamp A, Dr . Saleh Tarabsheh

Refreshment Break 2:30 – 3:00

  Part II   3:00 – 4:30  Recruiter Bootcamp B, Dr . Saleh Tarabsheh

Leveraging Social Media to locate and engage with top talent is crucial in today's competitive market. In order to extract relevant candidate information you need to have practical tools available in your sourcing arsenal. In this session recruiters will gain tips for branding on social media and leveraging user generated content to locate top talent.

Participants are required to bring a laptop for an interactive session.

Wednesday, FEB 28

8:30 -10:30 The Future of Recruiting, Ali Jubrii

Saleh AS researches the edges of Recruiting and HR Technology. he published a comprehensive report on the emerging HR/Recruiting AI landscape. will cover definitions, trends, total ownership costs, management issues, and forecasts. will cover interesting questions like whether big companies are better positioned to deliver value and what the range of ethical issues are. While Saleh is extremely optimistic about the future of intelligent recruiting systems, Expect to be better able to understand this emerging area.

Refreshment Break 10:30 - 11:00

11:00 -1:00 Mistakes Recruiters Make and How to Fix Them ,

 Dr . Alaa Abufea

Have you ever submitted candidates and they didn't get the interview?

Or, they were interviewed but they were not extended an offer?

Ever been ghosted by a candidate, or have done the ghosting?

Let's explore the many ways that things can go so horribly wrong, and how to preemptively put safeguards in place to course correct!

1:00- 2:00 NETWORK LUNCH

2:00 – 4:00 Challenges: How to Overcome Pushback and Reluctant Leadership

Abeer Hamid

4:00 Contest Giveaway


(2 Conference Day + 2 workshops)

This pass type includes:

  • Two Day Conference Ticket Inc. Lunch
  • Cocktail Reception with Speakers and Attendees
  • 2 (TWO) Workshops

 Us$ 2100 per Person


Innovation Arabic Centre for Training and Consulting IACT

    Dr .Saleh Tarabsheh
    6.6floor,jalan imbi,kuala lumpu
    Innovation Arabic Centre for Tr/aining and Consulting IACT
    Phone  :+ 6096192180Fax: +6096192180
    Mobile: +60199260537
    Website :
This email address is being protected from spambots. You need JavaScript enabled to view it.


E Venue

Royal Hotel Near Bukit Bintang Kuala Lumur  ,located in  Kuala Lumur.

Guests will find a new contemporary style, nautical elements, and textured fabrics paying homage to the  local culture.  all of  Kuala Lumur best attractions within reach. Explore the city by foot .



City: kuala lumpur
Date: 15 APRIL - 16 APRIL



Advanced Financial Modeling with Business Intelligence

15 -16 April 2018 Grand Millennium Hotel, Kuala Lumpur, Malaysia

06 - 10 May 2018                    : Istanbul

24 - 28 Jun 201  8                   : Jakarta

08 - 12 Jul 2018                      : Singapore 


Workshop Overview

This course will focus on the tools and techniques available in Microsoft Excel which will enable you to develop, run and review financial models across multiple scenarios.

You will gain a sound and practical insight in financial modeling building, comparison of financial values and evaluation of financial risks.

Key benefits of attending this workshop

  • ANALYSE financial statements using modelling
  • CREATE a Budget and to make changes to different scenarios
  • DEVELOP a model for investment decision
  • CREATE a sensitivity analysis model
  • MANAGE existing financial proposals to deliver the best returns
  • CREATE Business Intelligence reports and analysis

Who Should Attend?

This workshop will be of particular interest to banks, corporate financiers, accountants, financial modellers and consultants faced with such corporate finance decisions, including:

  • CEO / CFO / COO / Finance Directors / Financial Controllers / Heads of Finance
  • Financial Analysts
  • Directors / Heads / Managers of Strategic Planning
  • Directors / Heads / Managers of Business Development
  • Financial / Equity / Treasury Analysts
  • Project Managers
  • Project Financiers and Lenders
  • Accountants and Auditors
  • Financial controllers
  • Risk managers
  • Credit manages
  • Financial and management accountants
  • Financial project administrators
  • Project finance professionals
  • Financial planners

Why you Should Attend?

There are many financial modeling courses on the market these days and you might already have attended one or more of them. In this course, however, we are introducing you to financial modeling with business intelligence. Business Intelligence includes Power Query and Power Pivot technologies that are built into Microsoft Excel now and we will also be introducing you to Microsoft’s free Power BI software. Together Power Query, Pivot and BI are taking the business intelligence world by storm.

We will take you by storm too. Millions of rows analyzed, eye catching dashboards have never been so easy to construct and share.

In addition, we are also including the mainstay topics for revision or for review for the fi rst time. Every financial and non financial manager is welcome to attend this course and once you have seen what we are offering, you will definitely want more!



Session 1Working with Financial Statements

  • Income Statement
  • Balance Sheet
  • Statement of Cash Flow
    • Terminology and Formats
    • Reading a financial report Financial
  • Statement Analysis


  • Profitability
  • Return
  • Liquidity
  • Asset Usage
  • Cash Flow
  • Investor
  • Common size statements
  • Growth ratios

 Case: From the financial reports you have been given, summarise your understanding of the success or otherwise of, Apple and Google

Session 2 Budget Models

  • Preparing the Functional Budgets:
    • Revenue
    • Expenses
    • Inventory

Forecasting and Projections models: historic, trend lines. Key drivers in forecasting financials

Session 3 Variance analysis and breakeven analysis

  • Budget variances
  • Cash flow budgets
  • Monthly cash model
  • Breakeven analysis in theory and in practice

 Case: variance analysis is crucial to a full understanding of the financial results of an organisaon at the end of a period.

 Case: break even analysis only works with accountants who can only think in straight lines … is that true?

Session 4 Business Intelligence 1

Introduction to

  • Power Query
  • Power Pivot
  • Power BI
  • Importing data
  • Cleaning and manipulating data
  • Creating Power Pivot tables

 Case: get external data just became one of the most important things I can do at work … say why this is true in your presentaon to your CFO as you bid for addional funds for training in Business Intelligence for you and your staff




Day 2

Session 1 Capital Budgeting, Risk Assessment and Simulaons

  • Calculating the Cost of Capital
  • Using the CAPM to determine the Cost of Equity
  • Calculating the Cost of Debt
  • Computing the WACC

   Investment Decisions

                   - Calculating the NPV, XNPV, IRR, MIRR, XIRR, Profitability Indices and payback period

                    - Sensitivity Analysis for a Business Case              

                    - Developing and Managing Scenarios

Case: What do you think of this, from Norman the recent graduate: the cost of capital is a ficon isn't it; aer all the WACC doesn't actually exist

Session 2 Risk2 Modelling

                - The risk modelling process

                 -Defining risk and risk analysis

                - Building a Risk Model

Case: Roll the dice, toss the coins, choose some random numbers, however you play it Monte Carlo Simulaons are a very power ally in the quest for greater certainty in business


Session 3 Monte Carlo Simulaons

             - The nature and examples of Monte Carlo Simulations

             - The Profit simulations

             - Capital Budgeting simulations

            Interpreting Monte Carlo Simulation outputs        

Case: Roll the dice, toss the coins, choose some random numbers, however you play it Monte Carlo Simulaons are a very power ally in the quest for greater certainty in business


Session 4 Business Intelligence

              -Comprehensive illustrating the application of business intelligence   

             -Enhancing the pivot tables and resulting reports withPower BI

              -Introduction to DAX

              -Calculated columns

              -Measures …






Case: Use Power Pivot technology to analyse the 200,000 rows of data your marketing people are collecting every week … are you joking? No! Just do it!!




08:30 Registration and coffee

 09:00 Workshop commence

 10:30 Networking  break (Refreshment)

10:45 Workshop re-commence

12:15 Networking lunch

 13:30 Workshop commence

 15:00 Afternoon refreshment

 15:15 Workshop re-commences

 16:45 Workshop concludes



 The Fee for the Workshop, including instruction materials, documentation, lunch, coffee/tea breaks & snack :

  • Us$ 2,000 per person – Kuala Lumpur 




February 18 – February 22 \ 2018 Kuala Lumpur

06 - 10 May 2018                    : Istanbul

24 - 28 Jun 2018                   : Jakarta

08 - 12 Jul 2018                      : Singapore 



Managers face many challenges caused by the relentless pace of change, whether it’s new business models or the latest technical innovation threatening to disrupt a traditional industry.  Too often, these changes are seen as threats, but with the right analysis tools, an ability to think strategically and an understanding of how to communicate and implement the necessary organizational change, the best organizations are able to seize the opportunities in each situation. Many organizations don’t have the ability to adapt their strategy quickly enough to respond to, or anticipate the effects of strategic change.

This training seminar shows you how to fix this by ensuring your leadership has real impact. You will develop a deeper appreciation of your prime leadership responsibility to make sense of external events, decide how to respond then lead your people to success.

You will explore the power of proven concepts, methods and tools to enable you think strategically about your industry, organization, partners and competitors as a ‘big picture’. You will raise your sights to the real leadership challenges you and your organization face, rather than the technical, operational and managerial challenges many managers are more familiar with.

You will gain the competencies to identify and remove barriers to success and learn how to deploy a complete strategic management system to effectively and quickly make the right changes to deliver strategic success.

This training seminar will highlight:

  • Deep understanding of how to increase your leadership impact
  • Challenging assumptions to reveal and remove performance ‘road blocks’
  • Developing your ability to see the bigger picture and understand its impact
  • Insights into exercising leadership more effectively for high-impact
  • Communicating your insights to influence others’ behaviour and actions
  • Being more effective in dealing with resistance to change
  • Extending change to transformation when necessary


At the end of this training seminar, you will learn to:

  • Apply new approaches to leadership and change management
  • Be more resilient and adaptable in responding to change and uncertainty
  • Develop a more robust and explicit theory of leadership
  • Transform your approach to your team and your organization
  • Understand how to recognize and respond to and your leadership opportunities and challenges

Training Methodology

This training seminar uses a range of leadership and strategy models, methods and tools along with group work, reflective exercises, situational simulations, individual feedback and case studies.

A feature of this training seminar is the use of a strategic management system that provides a complete framework to help you lead the development and delivery of a strategy for your organization. We also provide you with insights into aspects of your approach to dealing with uncertainty and handling conflict through leadership assessment instruments.

This interactive training seminar includes the following training methodologies as a percentage of the total tuition hours:

  • 30% Lectures, Concepts, Role Play
  • 30% Workshops & Work Presentations, Techniques
  • 20% Based on Case Studies & Practical Exercises
  • 20% Videos, Software & General Discussions
  • Pre and Post Test

Who Should Attend?

This training seminar will be of benefit to managers who are open to developing new approaches to leadership. This training course is suitable to a wide range of experienced professionals but will greatly benefit:

  • Senior Managers
  • General Managers
  • Heads of Department
  • Functional Managers
  • Project managers
  • Aspiring managers who wish to develop their Leadership and Management skills

Seminar Outline



The Current Context of Leadership

  • Definitions of Leadership
  • Double Loop Learning
  • Rational and Non-rational Approaches
  • Leadership of Groups and Organisations
  • Transformational Change


Alignment: Linking Strategy to Operations

  • Overview of a Strategic Management System
  • Measuring Results
  • Foundations for Success: Strategic Leadership
  • Business Process Management Concepts
  • Describing and Realizing improvements using Process Models


Analysing and Solving Complex Problems

  • The Difference between Simple and Complex Problems
  • Understanding Complexity
  • Solving Complex Problems with Systems Thinking
  • Creative Thinking Techniques
  • Analysing, Preparing and Winning Arguments


Planning for Success

  • The Difference between Good Strategy and Bad Strategy
  • Making a Business Case
  • Group Decision Making and Change
  • Evidence-based Management – what really works?
  • Case Study Briefing


Overcoming Execution Problems – Useful Tools and Techniques

  • Managing Human Factors in Business Performance
  • Test your Leadership – practical case study
  • Overcoming Bias and Understanding Psychology to Get Results
  • Individual Plans and Presentations
  • Commitment to Action


  • 08:30 – 10:15 First Session
  • 10:15 – 10:30 Coffee Break
  • 10:30 – 12:15 Second Session
  • 12:15 – 12:30 Coffee Break
  • 12:30 – 14:00 Third Session
  • 14:00 – 15:00 Lunch


 The Fee for the seminar, including instruction materials, documentation, lunch, coffee/tea breaks & snack :

  • Us$ 4,700 per person – Kuala Lumpur